When I was first introduced to graphic novels and trades so many years ago, it was as a fortunate find in the local library. This started my hobby which turned into my obsession.
These days, there are not many graphic novels or trades on the shelves of the public library due to either lack of interest from those who hold the purse-strings, to the fact that they are a target item for people to steal. This means that there is a lack of these books available to those who are interested in reading, but may lack the necessary funds to purchase their own copies.
I was recently introduced to a new website that helped with this problem. Fangrabs
Much like the business model original developed by Netflix, Fangrabs allows you to rent and queue graphic novels and trades depending on how many you'd like to have out. And they have a very healthy inventory of titles to chose from.
While this service doesn't meet my personal needs (since I prefer to add to my collection), I feel that there are many people out there who could make some good use out of it.